Strategy · Data · Digital

Smarter campaigns.

Political consulting for New Jersey

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At North Jersey Research, we help candidates and causes across New Jersey run smarter, data‑driven campaigns.

From school board to statehouse, we bring strategy, voter analytics, and digital programs to races up and down the ballot. All of it runs on Romulus, the campaign platform we build in‑house.

School board · City council · Mayor · County · State legislature · Ballot questions

New Jersey first

North Jersey roots.
Clients in other states.

Most of our work is in New Jersey’s 21 counties, and we work with clients in other states too.

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Strategy, data, and digital
for winning campaigns

Service

Campaign strategy

  • Race assessments
  • Win numbers
  • Budgets
  • Field plans

From kickoff to election night: race assessments, win numbers, budgets, and field plans, and the discipline to stick to them when the cycle gets loud.

Service

Data and voter analytics

  • Voter file management
  • Targeting & turnout models
  • District intelligence

Voter file management, targeting and turnout models, and district intelligence that turn raw data into doors knocked and votes won.

Service

Digital and communications

  • Websites
  • Digital advertising
  • Email & SMS
  • Creative

Websites, digital advertising, email and SMS programs, and creative that carries your message to the voters who decide races.

Work with us

Precinct by precinct

The whole map, down to the district.

Twenty‑one counties and every municipality in between. We build the voter file, model the turnout, and cut the turf, because races are decided in the districts, not the averages.

Process

How we work

  1. 01

    Listen

    We start with your race: the district, the voters, the budget, and what it actually takes to win.

  2. 02

    Plan

    That picture becomes a written plan the whole campaign can run on: win number, budget, targets, and calendar.

  3. 03

    Execute

    Voter contact, digital, and communications, coordinated and on message, week after week.

  4. 04

    Adjust

    We track results against the plan and course-correct while there's still time for it to matter.

Who you’ll work with

Thomas Jones runs North Jersey Research. He has worked New Jersey campaigns up and down the ballot since 2015. In 2025 a Republican councilman hired him to run his campaign for mayor of Parsippany. Republicans backing the incumbent saw the hire as a threat and said so, in a press release and in letters to Parsippany Focus and TAPinto. He took it as a compliment.

Read his bio “The photograph,” his essay on a voter file breach

Our software

Romulus

Campaign management, made by people who run campaigns.

Romulus is our campaign platform: voter outreach, volunteer coordination, and reporting in one place. We built it in-house because campaign software should work the way campaigns actually do.

  • Voter outreach

    Reach the right voters and keep every contact on record.

  • Volunteer coordination

    Recruit, schedule, and manage your team without spreadsheet sprawl.

  • Reporting

    Know what's done and what's left. Live, not at week's end.

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Get in touch

Let's talk about your race.

Whether you're weighing a run or already mid-cycle, we'd like to hear from you.

info@northjerseyresearch.com

Based in New Jersey · Working statewide