Strategy · Data · Digital

Smarter Campaigns

Political consulting for New Jersey

At North Jersey Research, we help candidates and causes across New Jersey run smarter, data‑driven campaigns.

From school board to statehouse, we bring strategy, voter analytics, and digital programs to races up and down the ballot — all of it backed by Romulus, the campaign platform we build in‑house.

School board · City council · Mayor · County · State legislature · Ballot questions

Strategy, data, and digital
for winning campaigns

Service

Campaign Strategy

  • Race assessments
  • Win numbers
  • Budgets
  • Field plans

From kickoff to election night: race assessments, win numbers, budgets, and field plans — and the discipline to stick to them when the cycle gets loud.

Service

Data & Voter Analytics

  • Voter file management
  • Targeting & turnout models
  • District intelligence

Voter file management, targeting and turnout models, and district intelligence that turn raw data into doors knocked and votes won.

Service

Digital & Communications

  • Websites
  • Digital advertising
  • Email & SMS
  • Creative

Websites, digital advertising, email and SMS programs, and creative that carries your message to the voters who decide races.

Process

How we work

  1. 01

    Listen

    We start with your race: the district, the voters, the budget, and what it actually takes to win.

  2. 02

    Plan

    That picture becomes a written plan — win number, budget, targets, and calendar — the whole campaign can run on.

  3. 03

    Execute

    Voter contact, digital, and communications, coordinated and on message, week after week.

  4. 04

    Adjust

    We track results against the plan and course-correct while there's still time for it to matter.

Our software

Romulus

Campaign management, made by people who run campaigns.

Romulus is our campaign platform — voter outreach, volunteer coordination, and reporting in one place. We built it in-house because campaign software should work the way campaigns actually do.

  • Voter outreach

    Reach the right voters and keep every contact on record.

  • Volunteer coordination

    Recruit, schedule, and manage your team without spreadsheet sprawl.

  • Reporting

    Know what's done and what's left — live, not at week's end.

Get in touch

Let's talk about your race.

Thinking about a run, or already mid-cycle? Either way, we'd like to hear from you.

Based in New Jersey · Working statewide