Our services
Campaign strategy, voter data, and digital communications, from kickoff to election night.
Campaign strategy
- Race assessments
- Win numbers
- Budgets
- Field plans
- Vote-by-mail chase and GOTV
Every engagement starts with the math: the district, the electorate, the win number, and the budget the race can support. From there we write the plan the whole campaign can run on: targets, calendar, and field program.
Then we stay on it: check-ins through the cycle, honest readouts, and course corrections made early instead of in October. In the fall that means mail dates, vote-by-mail chase, and Election Day operations.
Data and voter analytics
- Voter file management
- Targeting & turnout models
- District intelligence
We manage your voter file like the asset it is: clean, current, and cut to the universes your plan calls for. Targeting and turnout models tell you who to talk to and how often; district intelligence tells you where the race will be won or lost.
And because we build Romulus, the data work lands somewhere useful: walk lists, phone banks, and reports your team can run the same day.
Digital and communications
- Websites
- Digital advertising
- Email & SMS
- Creative
- Mail and print
Campaign websites, digital advertising, and email and SMS programs that put your message in front of the voters who decide races.
Creative is handled in-house, from palm cards to pre-roll, and it ships on the schedule the plan set. We source the print and mail too: EDDM and addressed mail with postage, 18x24 coroplast lawn signs, palm cards, and door hangers.
How we work
- 01
Listen
We start with your race: the district, the voters, the budget, and what it actually takes to win.
- 02
Plan
That picture becomes a written plan the whole campaign can run on: win number, budget, targets, and calendar.
- 03
Execute
Voter contact, digital, and communications, coordinated and on message, week after week.
- 04
Adjust
We track results against the plan and course-correct while there's still time for it to matter.
Who you’ll work with
Thomas Jones runs North Jersey Research. He has worked New Jersey campaigns up and down the ballot since 2015. In 2025 a Republican councilman hired him to run his campaign for mayor of Parsippany. Republicans backing the incumbent saw the hire as a threat and said so, in a press release and in letters to Parsippany Focus and TAPinto. He took it as a compliment.
Read his bio · “The photograph,” his essay on a voter file breach
Let's talk about your race.
Whether you're weighing a run or already mid-cycle, we'd like to hear from you.
Based in New Jersey · Working statewide