Byline

Thomas Jones

Thomas Jones runs North Jersey Research. He has worked campaigns up and down the ballot across New Jersey since 2015, and served as data director for the Morris County Democratic Committee until 2018. InsiderNJ named him to its Insider 100: Millennials list in 2023 and 2024.

Today he spends most of his time inside New Jersey’s statewide voter file and in the design of the platforms built on top of it: Romulus for campaigns, and Numa for the district offices they become. He writes here about how the file actually behaves, what six weeks of vote-by-mail do to a fall program, and why the unglamorous controls, like who can export what and who owns a case on Thursday, tend to be the ones that decide how it goes.

6 stories by Thomas Jones in the NJR newsroom. For everything from the firm, head back to the newsroom.

September 23, 2026 Analysis
The ballots are out
The county clerks mailed the first general-election ballots on September 19, and the returns are already coming back. What changes about the job once voters start finishing, how to work a chase list from the bottom up, and what the three October deadlines mean for supporters who still don't have a ballot. 4 min read
September 7, 2026 Numa
Closed isn’t the same as solved
A sent email can be the last thing that happens until a constituent calls back. Why follow-up, ownership, and a usable case record matter in a district office, and how that work shaped Numa. 3 min read
August 28, 2026 Analysis
Three weeks to the mail date
The argument was our August 5 post; this is the work plan. What has to be true by the morning of September 19, from the audience the first mailing already has to a chase pipeline built before there's anything to chase, and the two clocks that run out in September. 4 min read
August 11, 2026 Analysis
The photograph
Eight days before the 2017 Parsippany election, the opposing campaign posted a picture of itself making calls off our voter file. What that photo showed, who was running the operation behind it, and why the state party's response cut so much harder than shutting off a login. 7 min read
August 5, 2026 Analysis
Election Day is the last day to vote
New Jersey's general election doesn't start on November 3. It starts September 19, when the county clerks mail the first ballots. A walk through the fall calendar, what a draining universe does to a field plan, and why the chase is the cheapest contact you'll make all cycle. 3 min read
July 31, 2026 Analysis
What actually broke in New Jersey's voter rolls
Two systems, one question, and a handoff nobody enforced. Our read on the 6,600 registrations, how the failure worked, why four other states hit it first, why the count keeps moving, and what it means for anyone who works with the file. 12 min read

The ballots are out

Closed isn’t the same as solved

Three weeks to the mail date

The photograph

Election Day is the last day to vote

What actually broke in New Jersey's voter rolls